Growth dashboard · Q2 2026
Intent keywords, content engagement, attribution to pipeline. Every campaign mapped to revenue outcome.
Revenue sourced
$4.1M
12 closed deals · 34% of Q2 pipeline
CAC · blended
$3.8K
−42% YoY · payback 4 months
MQL → SQL
33%
+14pp · 2.3× lead quality uplift
Branded search · share
41%
Competitor Maverick gaining on 3 keywords
Demand funnel · T90D
Impressions
1.2M
3.2% click-through
Visitors
38,400
0.74% to MQL
MQLs
284
33% qualified
SQLs
94
13% close rate
Closed · won
12
Sourced revenue · top 6 campaigns
Oilfield Pump MRO · HOU
$620K
EPA Compliance Services
$485K
Pipeline Integrity · PHMSA
$384K
Construction Mobilization
$298K
LinkedIn · Sponsored
$224K
Trade show · OTC 2026
$172K
Demo note. Click any campaign to drill into its journey. Oilfield Pump MRO · Houston is the hero — $620K from a $24K spend. 26× ROAS, traced touch-by-touch.
Campaigns · Q2 2026
Every campaign, every channel, every dollar attributed to sourced revenue.
| Campaign | Channel | Spend | MQLs | SQLs | Closed | Sourced $ | Status |
|---|---|---|---|---|---|---|---|
|
CAMP-2641
Oilfield Pump MRO · Houston
|
Google Ads | $24K | 284 | 94 | 12 | $620K | Hero |
|
CAMP-2638
EPA Compliance Services
|
Google + LinkedIn | $18K | 218 | 71 | 8 | $485K | Live |
|
CAMP-2632
Pipeline Integrity · PHMSA
|
Google Ads | $14K | 156 | 48 | 5 | $384K | Live |
|
CAMP-2628
Construction Mobilization
|
Google Ads | $11K | 112 | 38 | 4 | $298K | Live |
|
CAMP-2619
LinkedIn · Sponsored · CFO targeting
|
$32K | 84 | 22 | 2 | $224K | Review | |
|
CAMP-2615
Trade show · OTC Houston 2026
|
Event | $48K | 61 | 18 | 2 | $172K | Review |
Back to campaigns
Oilfield Pump MRO · Houston
Hero campaign · 26× ROASSourced revenue
$620K
12 closed deals · avg $52K
Spend
$24K
Q2 budget · under target by 8%
CAC
$2,000
vs $3,800 blended · 47% better
Customer journey
Keywords 18
Creatives 6
Representative journey · Calder Houston (closed Mar 4 · $84K)
Jan 18 · 09:42
First search · "oilfield pump MRO Houston"
Google · top position · keyword match
18%
Jan 22 · 14:08
Content · "Pump Turnaround Benchmark" PDF download
First-party contact capture · Josh (CEO)
22%
Feb 2 · 11:15
LinkedIn sponsored · case study impression
Retargeting audience · view + save
12%
Feb 9 · 08:30
Form · "Schedule a facility tour"
Fastest-moving MQL signal · routed to BD
28%
Feb 22 · 15:40
Facility tour · Paul + Josh + Apurv
Booked from form · 60-min site visit
—
Mar 4 · 17:22
Closed · $84K Phase 1 scope
PO received · first scope booked
20%
Multi-touch attribution · data-driven model. First-click and last-click both tell incomplete stories. This weights every touchpoint by its contribution to closed revenue. Calder's close traces back to one keyword, one PDF, and one facility tour.
Channel attribution · T90D
Where revenue actually comes from. Weighted across multi-touch paths, not last-click.
Sourced revenue · by channel
Google Ads · intent38%
LinkedIn · social22%
Organic search18%
Events · trade shows14%
Referral · word-of-mouth8%
Touchpoints · avg per closed deal
9.4
avg touchpoints · close
First-touch most commonGoogle search
Last-touch most commonBD call
Highest-influence contentNSPS OOOOb Survival Guide
Avg days · first → close47d
Median touches to SQL4.2
Content performance · T90D
Assets ranked by influenced revenue. The content that actually moves pipeline.
Asset · type
Views
Leads
SQLs
Revenue $
NSPS OOOOb Survival GuidePDF · 14 pages · whitepaper
3,824
412
118
$820K
Pump Turnaround Benchmark ReportPDF · 12 pages · data report
2,118
284
72
$620K
Methane LDAR Checklist · 2026 EditionPDF · 4 pages · checklist
4,412
246
52
$445K
Meridian case study · Meridian Phase IPDF · 6 pages · case study
1,622
188
44
$318K
Webinar · MSA Rate Card Reset60 min · recorded · Q1 2026
882
141
32
$240K
PHMSA Integrity Quick-ReferencePDF · 8 pages · spec sheet
718
98
18
$142K
Three pieces drive 60% of sourced revenue. Marketing can double down instead of publishing-for-publishing-sake. The agent identifies topics where intent keywords outpace content supply — and drafts briefs on demand.
Competitor tracker
Named competitors · monitored daily · content moves, pricing signals, hiring, keyword share.
Maverick
Active · hot
Launched new "rapid mobilization" landing page · Apr 10
Target keywords overlap with Meridian's top-3 intent terms. Initial ranking position 4–6 and rising. Recommended response: refresh "Construction Mobilization" landing page with 2026 case studies.
Cascade · West
Active · warm
Hired VP Business Development · LinkedIn announcement Apr 8
New hire previously at Tier 1 oilfield services competitor. Historical pattern: BD hires precede 90-day pipeline push. Monitor for ad-spend uptick.
Westland Builders
Active · warm
Published "Hospital Construction Methodology" whitepaper · Apr 5
Expanding into healthcare vertical. Low overlap with Meridian's oilfield focus, but shared geography (DFW). Monitor without action.
Vendor B · Pump MRO
Active · hot
Bidding aggressively on "oilfield pump repair Houston" keyword · Apr 12
Pushed CPC for the shared keyword up 14% this week. Meridian's position slipped from 1 to 2 briefly. Recommended response: increase daily budget by $400 for 7 days; revisit after.